April 30, 2014
We believe that change needs to be holistic for sustained growth.
What is RESET?

RESET is a systems approach to farming and farming practices, wherein the entire activity is visited from multiple viewpoints of strategy making. We at Grameen Vikas Kendra believe that an integrated strategy towards Environment, Society and Economy would create sustainable growth within the farming communities.

The Problem

1. Chemical pesticides used in conventional farming contain carcinogens. Exposure to these substances can lead to life-threatening diseases such as lung cancer, throat cancer, skin diseases etc.
2. They can damage the soil, diminish its productivity, increase its water consumption and reduce its capacity of capturing carbon emissions thereby contributing to global warming.
3. The pests/insects gradually develop a resistance to these pesticides. The pesticides, in this case, can kill the cotton itself and the natural enemies of the insects, altering the natural food chain.

Social and Economic
1. The farmers remain destitute as the quantity, as well as the quality of the crop, reduces with continued use of chemical pesticides causing losses.
2. Lack of awareness and education among the farmers leads them to use expensive chemical pesticides/fertilizers and GMO seeds. The required investment pushes farmers towards moneylenders who in turn exploit and manipulate innocent farmers.
3. Over 300,000 farmer suicides have been reported over the last decade due to this unending cycle of debt leaving countless households devastated.

The Solution

1. Our aim is to regenerate the environment and the socio-economic fabric of the farming communities. We start by banning GMOs and chemical inputs. We financially and logistically support farmers in their agricultural as well as social endeavors.
2. We help them increase their revenue sources, they can rotate crops in between cotton seasons, helping them to pay off their debts.
3. Eliminating the use of synthetic pesticides and fertilizers brings about 94% less greenhouse gas emissions, removes CO2 from the atmosphere, reducing the input farms cost and ensures health and safety of their families.
4. Creation of an organic label and sharing ownership along the value chain. We can set stable high wages for farmers and exclude extreme market fluctuations.
5. We work closely with the women of our farming communities by introducing innovative livelihood models. They are a vulnerable group that needs extra protection due to social conditioning and traditional systems. At the same time, they carry out majority farming duties and hence are the ones most affected by the problems.
6. The next phase of the model includes more processes on site and will help increase monetary gains for the farming families by at least 20%.
Also, by generating more awareness among users about organic cotton and the benefits organic farming we increase the market for our farmers.


The Impact

In the next five years,


■ We will set up and support farmer-producer organizations.
■ We aim to establish 20 women-based cooperatives and provide equal opportunities for women in farming communities.
■ We will work towards the elimination of child labor and other forms of exploitation of children.
■ We will create 100 jobs for rural youth and the destitute.


■ Through regenerative farming, we will build organic matter which will help retain water and increase crop yields.
■ The soil will continue to grow healthier with the use of organic farming practices and regain its carbon capturing capacity in due time.


We will be able to double the income of 15,000 farmers, reduce their cost of cultivation by almost 50% and increase on-farm efficiency and yield by up to 25%. Ensure 10% higher premiums from organic & regenerative certifications; Increased profits from regenerative transitional and Fair Trade certifications lead to higher prices on the finished garment. Open up 5% higher profits with rotation crops like pulses.