PMKSY (Pradhan Mantri Krishi Sinchayi Yojana) – Per drop more crop 


Kadapa has a tropical wet and dry climate characterized by year round high temperatures. Outside the Monsoon season from July till October there is hardly any rainfall, specifically during Jan to March. Out of a total area of 37.95 lakh acres only 6.65 lakh acres is irrigated. In many areas, farmers are dependent on rain fall for the cultivation of their crops, and only when it rains will there be cultivation. In this chronically drought district of Andhra Pradesh it is therefore vital to conserve water and use it wisely.   Dependency on rainfall is making farming in 145m.Ha (55%) a gamble. 

Our approach 

This is a project funded by the Central Government of India and GVK is the NGO partner of the government in Kadapa district, responsible for implementing the project. The goal of the project is to complement all the major, minor and micro-irrigation projects in India and raise awareness among people – mostly farmers and students on how to save water, while the projects should increase access to water. The PMSKY project consists of multiple projects which complement each other: ACCELERATED IRRIGATION BENEFIT PROGRAM – AIBP (Construction of rainwater harvesting structures and new water sources), HAR KHET KO PANI (Efficient management and distribution of existing water 

Sources), Watershed (Effective rainfall management and Promoting Micro Irrigation methods) and Per Drop More Crop (Capacity Building and Awareness campaigns). GVK  

GVK organizes and conducts entertaining activities so as to reduce the distance between our NGO and the farmers. This brings more trust among the farmers towards our activities and towards the project as a whole. Trains farmers and high school pupils over the importance of water and soil conservation, in order to enhance awareness. Paints slogans on villages’ walls regarding water and soil conservation, in order to increase awareness and helps the central government in strategy and planning of irrigation projects. 

Integrated approach to achieve availability of irrigation to every acre in the district 

Anchored by ATMA, Kadapa 

Objective: to ensure access to protective irrigation to 100% farmland (Har Khet ko Pani & Per drop more crop) & much desired rural prospects 

Salient features 

Convergence of efforts at the field level 

Work with farmers to improve on-farm water use efficiency 

Soil and water conservation 

Livelihood creation for the PoP 

Innovation via precision –irrigation 

Achieve convergence of investments in agriculture at field level 

Expand Cultivable area under assured irrigation 

Improve on-farm water use efficiency to reduce wastage 

Enhance the adoption of precision irrigation technologies (More crop per drop) 

Enhance recharge of aquifers 


The project started in 2016 and is scheduled to run until 2023. GVK is responsible for Kadapa district and all it’s 52 mandals. The project is currently in its 4th phase. 

Phase 1: Trainings on Nadep compost, Health camp for women & elderly, Essay Writing Competition, animal health camp.  Farmer trainings in 11 villages, total number of farmers: 401. Awareness campaigns in 20 villages, total students: 604, farmers: 149 

Phase 2: Farmer trainings in 30 villages, total number of farmers: 824. Awareness campaigns in 30 villages, total students: 513, farmers: 341  

Phase 3: Awareness campaigns in 30 villages, total students: 1599, farmers: 191. Farmer trainings in 30 villages, total farmers: 639  

Phase 4: June 30th 2018 start 

Since the start, GVK has organised wall writings in 90 village, 12 wall writings in each village. Reminding people to save water. 

One main objective is to bring about a real change in the market industry and in people’s mind, pushing people to buy organic textiles, apart from helping farming communities and healing environment. The Shelton group estimates that 90% of millennials will buy from a brand whose social and environmental practices they trust; moreover, the trade in organic cotton textiles will be worth almost $30bn in 2020 (from $15bn in 2016). 

Grameena Vikas Kendram will buy organic cotton from farmers and will sell it to global fashion manufacturers. Additionally, we will consolidate partnerships with fashion manufacturers, making profit from the selling of finished products: a partnership with the US organic fashion manufacturer MetaWear has already been established, launching and Indo-American marketing vehicle to reach out to world leading ethical cotton brands. 

Lastly, the project aims to build a direct connection between customers and farmers’ stories by using a technologically innovative app designed on purpose, called tip4change. This will lead to a better understanding of cotton farming and cotton farmers livelihoods by end consumers, with tangible outcomes of an increased demand for regenerative organic apparel. Transparency is the key of this new technology, in order to sensitize people to this theme 

The end goal is not only combating environmental and socio-economic issues, but also creating a systemic change in the international market, enhancing awareness and sensitiveness towards these issue among end consumers and global brands. 

0 Promote organic agriculture
across farmers with a target of 560 farmers this year
0 Work with
cotton farmers, covering 249 acres. Paying them a 3-5% premium to our cotton farmers, on top of lowering their input costs with up to 70%.
0 Reach
students and farmers per year with water conservation awareness campaigns

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