Present unsustainable production and consumption of cotton textiles lead to poverty and ecological degradation.Cotton farming occupies 6% of land in India but consumes over 50% of the country’s pesticides
Cotton farmers in India are controlled by unreliable markets and lack of negotiating power. Over 300,000 of debt-ridden Indian cotton farmers committed suicide in a decade.
Small farmers, especially tribal women cotton growers need attention as they are capital poor and chronically exploited by middlemen, pesticide dealers, and trade forces. These farmers are subjected to market and crop vulnerabilities while required to make high investments with high market risk. This in combination with being excluded from mainstream service systems like market information and crop storage, and government infrastructure like transportation.
The organic cotton market is, despite global economic meltdowns, growing consistently with around 12% annual growth, but on the other hand, the gap between supply and demand is widening. Textile Exchange has forecasted this growth to take leaps as the major global cotton textile brands committed themselves to source 100% of their raw material from ethical sources. Cotton farming doesn’t need to be a problem. It can be a solution.
RESET stands for "Regenerate the Environment, Society, and Economy through Textiles". RESET is a holistic systems approach that encourages continual on-farm innovation for environmental, social, and economic well-being. We believe that the textile industry alone can regenerate ecosystems, empower lives, and turn waste into worth.
Grameena Vikas Kendram Society for Rural Development joined hands with U.S. based ethical fashion brand MetaWear, founded by Marci Zaroff in the establishment of RESET. Grameena Vikas Kendram implements the farm program and MetaWear acts as the sales and marketing arm of RESET in the United States, connecting Grameena Vikas Kendram’s supply of regenerative, transitional and organic cotton with MetaWear’s demand for sustainable textiles and apparel.
We focus on tribal farmers in Vizianagaram and Srikakulam district of Andhra Pradesh with emphasis on women farmers.
Vizianagaram and Srikakulam district of Andhra Pradesh, India.
We are currently working with 235 farmer families in 26 villages Vizianagaram and Srikakulam district of Andhra Pradesh.
We aim to make regenerative organic farming the standard for textile agriculture in India and beyond.
Regenerative organic cotton farming:builds soil health and organic matter to support healthy plant growth